Halo Top Creamery

Ice Cream for Adults™ l April Fools 2019 l Photography l Packaging l International l Scoop Shops

Ice Cream for adults™

Launched Halo Top’s first ever award-winning 360o campaign, demonstrating the perils of adulthood and showing the world just why adults deserve ice cream more than kids.
It’s ice cream for adults, because adults need a lot of ice cream.

Pieces created included: TV, integrations with major networks and shows like ABC and The Bachelor/The Bachelorette, print, digital, social, Giphy, etc.

Awards:
2019 Cannes Lions, Bronze: Film Craft
“Mortgage” :30

Mortgage :30
No one ever said, "I want a mortgage when I grow up." Adulting is hard, ice cream shouldn't be. Halo Top® is delicious ice cream with only 280-360 calories per pint because adults need a lot of ice cream.

Swiping :30
Online dating is hard. Eating ice cream is easy. Halo Top® is delicious ice cream for only 280-360 calories per pint, because adults need a lot of ice cream.

Love: 30
Love isn't always worth it in the end but delicious Halo Top® ice cream always is. At just 280-360 calories per pint, Halo Top® is ice cream for adults, because adults need a lot of ice cream.

Work: 30
The only work we want to do is eating this pint of ice cream. At just 280-360 calories per pint, Halo Top® is ice cream is for adults, because adults need a lot of ice cream.

April Fools’ Day 2019

Launch of the World’s First Edible Ice Cream Face Masks in partnership with celebrity make-up artist, Patrick Ta.

502 Likes, 22 Comments - Patrick Ta (@patrickta) on Instagram: "Can you guess what today is? Are you guys ready for something iconic? @halotopcreamery has..."

before & after: retouching faux products