Ice Cream for adults™
Launched Halo Top’s first ever award-winning 360o campaign, demonstrating the perils of adulthood and showing the world just why adults deserve ice cream more than kids.
It’s ice cream for adults, because adults need a lot of ice cream.
Campaign included:
TV, integrations with major networks and shows like ABC and The Bachelor/The Bachelorette, print, digital, social, Giphy, etc.
Awards & Accolades:
2019 Cannes Lions, Bronze: Film Craft, “Mortgage” :30
Adweek’s #7 Ad of the Year • Adweek’s Ad of the Day
Mortgage :30
No one ever said, "I want a mortgage when I grow up." Adulting is hard, ice cream shouldn't be. Halo Top® is delicious ice cream with only 280-360 calories per pint because adults need a lot of ice cream.
Swiping :30
Online dating is hard. Eating ice cream is easy. Halo Top® is delicious ice cream for only 280-360 calories per pint, because adults need a lot of ice cream.
Love: 30
Love isn't always worth it in the end but delicious Halo Top® ice cream always is. At just 280-360 calories per pint, Halo Top® is ice cream for adults, because adults need a lot of ice cream.
Work: 30
The only work we want to do is eating this pint of ice cream. At just 280-360 calories per pint, Halo Top® is ice cream is for adults, because adults need a lot of ice cream.
April Fools’ Day 2019
Launch of the world’s first edible ice cream face mask in partnership with celebrity make-up artist, Patrick Ta.
Before & After: retouching faux products
Newsletter
Beauty shots
Social Media
Plan, manage, shoot & retouch global social media assets in-house
@halotopcreamery
Sampling of shots:
Experiential Activations
Bank of Halo Top Platinum Launch
London
Launching first in the UK, Halo Top Platinum pairs the indulgence of full-fat ice cream and unique, Willy Wonka-inspired flavors with the better-for-you category. To celebrate this innovation, we brought the product to life by crafting the first “Bank of Halo Top,” and invited consumers and influencers alike to try the product and see how delicious it is for themselves. Equipped with everything from a laser-filled pint vault, to glitter ice cream security deposit wall, to a sprinkle toppings ATM, the event took Halo Top to a new level of brilliance.
Agency Partner: Eulogy
The Grove Scoop Shop Grand Opening
Los Angeles
For the opening of our Scoop Shop at The Grove in LA, we created an interactive experience for influencers, fans and shoppers alike to help celebrate the launch of Halo Top’s newest Scoop Shop. With unique secret menu items and interactive pints, fans were able to get a unique Halo Top experience that brought the true vibe of the brand to life.
Agency Partner: Shiraz
Valentine’s Day Pop Up Pops Launch
New York City
For the launch of Halo Top’s first novelty, Halo Top Pops, we took the brand to Grand Central to celebrate Valentine’s Day in the most rom-com fashion. Fans, influencers and commuters were invited to take a moment out of their hectic city day and choose a lane based on their relationship status. From there, they were guided to the flavor best suited for them and given some fun facts about the product and their love life. Who ever said “hungry” wasn’t a relationship status?!
Agency Partner: We’re Magnetic
Brand Partnerships & Integrations
US & International
Ellen • Jimmy Kimmel Live • GMA • The Bachelor • The Bachelorette • Bumble • ColourPop