Print // OOH // Experiential // Olympics // Digital // Activations
2017 Summer Media Plan:
Design and execution garnering 51M+ impressions and 28M+ in combined readership
OOH
2017 Summer Media Plan:
Design and execution of campaign in 3 key markets: LA, NYC, SF over 225 pieces of art that garnered 97M impressions
Experiential Activation
2017 "What are you made of?" Event
We believe what’s inside is everything and this activation in Astor Place, NYC gave New Yorkers a chance to discover what they're made of, and get a taste of what ZICO is made of, too. By partnering with famous mural artist, Ricardo Gonzalez, we were able to take consumers through an immersive, live, branded art experience.
Astor Place, New York City:
render
reality
Step 1: Discover what you're made of by picking a button that best suits your personality
Step 2: Celebrate your “ingredients” in the Photo Booth
Step 3: Become part of the bigger picture & share your GIF on social media
Step 4: Discover what we’re made of (& get hydrated)
Olympics
Campaign:
Creative direction, design, and execution of 360 campaign for Rio 2016 Summer Games & PyeongChang 2018 Winter Games.
2018 PyeongChang 2018 Winter Games Creative Coming Soon
Digital
Field Activations
Recipe Cards
